Among the vast majority of choices that are available to us on a recurring daily basis, the idea of choosing “correctly” can seem exhausting and never-ending. 
“Sushi or that amazing taco salad at that one place around the corner?” “Should I send the kids to public or private school?” “When is the best time to send that email so that I can actually reach a group of 30,000 stakeholders?”
Wouldn’t it be nice to have a little help in making the right decision?
Working as a communications professional in a government organization can be a challenge. With ongoing budget constraints and often seemingly limited digital resources, you may not be quite sure how you can most efficiently and effectively reach specific citizens when you need to. There may be situations where you want to reach a large number of community members, and there may be other situations where you need to reach a specific area that will be affected by a tornado, for example. Particularly in the latter instance, you want to have a system in place that allows your organization to get the necessary information out as quickly as possible, and to as many people who will be affected as possible.
With technology constantly evolving and so many options in social media platforms, you may be wondering, “How can I find what methods will work best for my organization?”
Jennifer Kaplan, Product Marketing Manager of GovDelivery, is hoping to help with tips on what’s next in digital communications, and how you can use technology to leverage resources and data you already have to better communicate with your stakeholders. During this upcoming webinar, she will discuss how you can use social media as a tool kit and the multiple benefits of cross-promotion, with examples from other government organizations who have found ways to effectively use digital communications as a means to save both time and organizational costs.
Featured Speaker: Jennifer Kaplan
Product Marketing Manager, GovDelivery
Date: Wednesday, June 19, 2013
Time: 2:00pm Eastern, 11:00am Pacific
Length: 60 minutes
Cost: Free