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More Changes at Gmail: What the Public Sector Needs to Know
By Ryan Kopperud, Content Editor at GovDelivery In spring of this past year, Gmail introduced their new inbox tabs, effectively separating incoming email content into general categories for their...
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Leveraging Mobile to Capture Audiences on the Go
Successful public sector digital communications is born from a commitment to reach a large and relevant audience. The largest audiences are built on direct contact channels such as email and text...
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Transitioning from Candidate or Nominee to Office Holder
In 2014, new office holders and their communications teams will find new opportunities and challenges when they leave the campaign trail or the nomination hearings and take office. As you begin your...
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Finding Your Untold Stories
By Amy Larsen, Client Success Consultant When I talk with state and local government organizations that are interested in communicating more with the public, there is always a consistent idea on what...
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Phishing and Spoofing: What the Public Sector Needs to Know
By the GovDelivery Security Team As a government communicator, you know your organization is constantly in the spotlight, and a phishing scam causes one fire you hope you never have to put out. But...
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Thinking Outside the Box: How to Reach a Younger Generation
Status quo methods of digital outreach often result in status quo audience growth results. Engaging a new and different audience requires innovative tactics, taking chances, and having some fun. At...
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Buying the Buy-In: Pitfalls in Purchasing Social Media Interactions
When it comes to spending money to acquire social media likes or followers, government organizations are simply losing an uphill battle. Tossing money into a gamed and faulty system simply isn’t worth...
View ArticleCompliance and Deliverability: What Government Needs to Know
We all know that getting messages to your audience is important. But if you’re spending time and effort crafting messages that get people to act, your communications are only effective if they actually...
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The Most Important Change Coming to Public Sector Websites
If there’s one small change you should make to your organization’s website in 2014 that will make the biggest impact on your communications, it’s the addition of an overlay. An overlay is a method that...
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New This Month: Overlays, Email Creation Tools, and More!
In April, we sent a survey to all GovDelivery clients and the response was astounding. We asked about customer service, how you use our products, and what we can do to improve our offerings. The...
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