By Jennifer Kaplan, Product Marketing Manager
At GovDelivery, we strive to ensure that our Digital Communications Management platform allows you to reach and engage your stakeholders in the most efficient way possible. That is why we are bringing you new features and enhancements each and every month. July has been an especially busy month for us, and we are so excited to offer you access to new tools for reporting, managing your subscribers, and document hosting. We’ve provided a summary of each below, and encourage you to contact us if your organization is interested in leveraging these solutions.
1. Customized View of Up to 30 Performance Metrics
With the GovDelivery Bulletin Analytics Report, you are able to see the impact of your mutli-channel communication efforts in a timely manner. If you have analytics enabled, you have the ability to learn much more than just who you communicated with, by accessing a deeper understanding of who opened, clicked on, and shared your information. With our new column chooser, you can get a customized view of actual audience engagement with your messages.
2. Easily Monitor and Manage Who Subscribes and Unsubscribes From Your Communications
Many government organizations are legally obligated or mandated to send certain types of information to various groups. If they send this information electronically, there previously wasn’t a way to ensure that all necessary groups receive each message. There was also little control over who subscribes to each group. With our new Subscription Management tools, we put the control back in your hands!
Let’s say you only want media contacts or internal stakeholders to subscribe to one of your topics in GovDelivery. With Subscription Approval, you can review all subscription requests before they are added to your list. Subscribers pending in the Requests tab of the Topic Subscriber page won’t be added to your topic until they receive your approval. You can also receive a notification directly to your inbox letting you know when people have requested to subscribe to your topic.
Do you have legally required or mandated communications, such as those sent to banks, credit unions, grantees or other financial institutions? With Subscription Restore, you can easily monitor and reinstate anyone who is deleted from a particular topic within your GovDelivery account. This ensures that all required parties receive important information, helps organizations track down contacts in instances of turn over, and allows you to closely monitor subscriber drop-off. Once you reinstate these subscribers on the Topic Subscriber Deleted tab, you can elect to send them a customizable reinstatement notification.
If you have communications that should only be sent to subscribers with a particular email domain, such as .gov, .edu, or .mil, then Subscription Restrictions will allow you to limit which types of email addresses can sign up for your communications. Each restriction can contain multiple email addresses, and you can set up as many restrictions as you need in the Subscription Restrictions tab of your Account Settings page.
Contact help@govdelivery.com to enable Subscription Management at no additional cost for your organization!
3. Store, Publish, Deploy and Display PDF Documents
With GovDelivery’s new File Repository, you can easily publish government PDF documents to GovDelivery’s secure data center, helping to ensure records availability and promote government transparency. Attach hosted files to your outbound bulletins, link directly to documents, or embed them on your website for your constituents using GovDelivery Web Services. Contact help@govdelivery.com to enable this feature.
What do you think about these new tools? Are you interested in learning more? Leave a reply below, or contact your GovDelivery dedicated Client Success Consultant. If you are unsure of who your Client Success Consultant is, please contact Client Care and they can help find that information for you (help@govdelivery.com or 800-314-0147).